Spark2 Education · the Fit for Kids line · schools, clubs and families
Fit Month free release
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AutomatedAIPerson
Yes or noSourceDataResult
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What came backWhat came back, as Peter tells it:
- Schools emailed their thanks
- Views on YouTube and Vimeo
- Some schools that used the free edition bought the next edition
No count is on record for any of these.
A · Mindful MonthMindful Month had already paid for the expensive parts:
- The 4-week shape and the print and video split
- The upload flow and the class heat map
- The surveys and the live catch-ups
Fit Month needed new content and a new subject specialist.
B · SpecialistsSubject specialists wrote the fitness and healthy eating content.
Every activity checked to run in a classroom or a living room with no equipment, and risk-assessed one at a time.
C · Diary + videoA 38-page A5 diary for the doing, and age-adapted video, week by week, for the teaching.
- Separate teacher and parent guidance
- A follow-on club after the 4 weeks
- The video on Vimeo for the year it was sold
D · FamiliesFamilies bought through Shopify: the same 4 weeks and the same materials, for one child at home.
D · Schools + clubsSchools and before and after school clubs were invoiced directly.
Teachers submitted a user list, and once it was in, the school's bulk licences were set up automatically.
E · 4 weeks, dailyA teacher or a parent runs 5 to 15 minutes a day.
- Photographed pages upload under a pupil number, with no names held
- A class heat map shows who is on track and who is catching up
- A person runs a live catch-up where the gaps show
F · Next editionEach year the content is rebuilt with different learning outcomes, so last year's edition is worth close to nothing on the price list.
F · Free on YouTubeLast year's video course went up on YouTube, free, with the PDF journal linked in the description.
The only cost was the hosting, which Peter puts at pennies.
F · 1,800+ reachedOne link to all 1,800+ school relationships, including schools that had never bought it, with nothing attached.
Over 1,000 of those schools were active at a time.
1,800+ and 1,000+ measured
No: it stays out
ToolsVimeo
ToolsShopify
No, a family: Shopify
AThe architectureWhat Fit Month took from Mindful Month, and what was new
What was reused, and what was newredrawn from the case recordMindful Month
Fit Month
Reused as it was
The shape
4 weeks, 5 to 15 minutes a day, in class or at homeReused
Print + video
A printed daily page, with video carrying the teachingReused
Uploads
Anonymised photo uploads under a pupil number, pegged to a classReused
Class heat map
Who is on track and who is catching up, class by classReused
Surveys
Pre, during and post, with students and teachersReused
Live catch-ups
A person runs an online session where the gaps showReused
New for Fit Month
The subject
Mental resilience
Fitness and healthy eatingNew
The specialists
Mental resilience specialists
Fitness and healthy eating specialistsNew
Safety
A page that is safe to run anywhere
Every activity risk-assessed, to run with no kitNew
Teacher guidance
Running the 4 weeks
Adds the space needed, a child who cannot take part, and no equipmentNew
The name
Mindful Month, built in the closure
Fit for Kids, a sub-brand schools already knewKnown name
Fit Month needed new content and a new subject specialist. Everything underneath it already existed and already worked.
CPrint + videoThe diary, the video and the two guides, across the 4 weeks
How the course was put togetherredrawn from the course files and Peter's accountWeek 1
Week 2
Week 3
Week 4
After the 4 weeks
Video, age-adapted
Week 1 video
Week 2 video
Week 3 video
Week 4 video
Follow-on club
The diary
A5 · 38 pages · print-ready · 5 to 15 minutes a day
Teacher guidance
The space an activity needs · a child who cannot take part · no equipment
Parent guidance
The same 4 weeks, run in a living room
Hosting
Vimeo, for the year it was sold
YouTube, free, the year after
Peter's note from the period: the books made money, with the video carrying the value.
DTwo sales routesFamilies on Shopify, schools and clubs on an invoice
One build, two buyersredrawn from Peter's account
Familiesbought on Shopify- The shopFit Month on the Shopify shop
- BoughtPaid for at the Shopify checkout
- The materialsThe same diary and video course as a class
- At homeOne child, with the parent guidance
£Schools + clubsinvoiced directly
- InvoiceSchools and before and after school clubs, invoiced directly
- User listThe teacher submits the users the school needs
- Bulk licencesSet up automatically once the list is in
- Run it5 to 15 minutes a day, with the teacher guidance
2 revenue channels from one build: class licences to schools, and families.
EUploads + heat mapOne class in week 3, with made-up pupil numbers
The class heat map, as a teacher sees itillustrative · made-up pupil numbersOne class · week 3 of 4Pupil numbers only, pegged to the teacher's class
| Pupil | Week 1 | Week 2 | Week 3 | Week 4 |
|---|
| No. 01 | on track | on track | on track | not yet |
|---|
| No. 02 | on track | on track | catching up | not yet |
|---|
| No. 03 | on track | catching up | catching up | not yet |
|---|
| No. 04 | on track | on track | on track | not yet |
|---|
| No. 05 | catching up | on track | on track | not yet |
|---|
| No. 06 | on track | on track | on track | not yet |
|---|
| No. 07 | on track | catching up | on track | not yet |
|---|
| No. 08 | catching up | catching up | catching up | not yet |
|---|
| On track | 6 of 8 | 5 of 8 | 5 of 8 | not yet |
|---|
Where the class is
Pre survey›4 weeks of uploads + gap questions›Post survey
Where the catch-up goes
3 pupils are catching up in week 3, so a person runs a live catch-up online, aimed at the gap the questions show.
What stays with people
People review the uploads, and nothing auto-marks a photograph of a child's handwriting.
What is held
A number per child, and the class it belongs to. No names, anywhere.
On trackCatching upNot started yet
FThe free releaseWhat a school got, and what came back
One link, and what was behind itillustrative · redrawn from Peter's accountFit Month · the video courseWeek by week, free
In the description
The PDF journal, ready to download.
PDF The PDF journal ↗ Where it livedOn YouTube, free, once the edition's own year on Vimeo had ended.
Who got itAll 1,800+ school relationships, over 1,000 of them active at a time, including schools that had never bought the programme.
How it wentOne link, as a thank you, with no purchase attached. No print run, no licence admin, no support obligation.
What it costThe hosting, which Peter puts at pennies.
What came backPeter's account and the case recordThank-you emailsSchools emailed to say thank you.no count on record
ViewsViews on YouTube and Vimeo, after the release.no count on record 4 weeks, run for freeSchools that had never bought it ran 4 weeks of the content.from the case record
Bought the next editionSome schools that used the free edition bought the next one.no count on record
Every yearThe line ran again every year after, with fresh content each edition.from the case record
Recorded as Peter saw it. Nothing here is modelled, and no revenue figure is attributed to the release.
Mindful Month had proved a school would run a 4-week daily programme with no facilitator in the building.
The catch: a school that had done Mindful Month had done Mindful Month.
The real goalThe stated problem was a second product. The real one sat underneath it:
- A second reason for the same teacher to come back inside the same year
Same shape, same teacher, same 4 weeks, a different set of outcomes.
The rig, reusedMindful Month had already paid for the expensive parts:
- The 4-week shape, 5 to 15 minutes a day
- The print and video split
- The anonymised upload flow and pupil numbering
- The class heat map
- Pre, during and post surveys
- Live catch-up sessions
None of it had to be built twice.
Fit for KidsBuilt on the Fit for Kids sub-brand, which already ran health, fitness and healthy eating inside the workshops.
The schools being sold to already knew the name, and had usually had its content in the building.
A platformFit Month needed new content and a new subject specialist. Everything underneath it already existed and already worked.
That answered the task: a second programme ran on Mindful Month's rig with only the subject changed, so the first build was a platform.
SpecialistsSubject specialists wrote the fitness and healthy eating content.
Peter kept the shape: the 4 weeks, the sequence, the measurement and the age adaptation.
Curated + checkedActivities curated for the theme and checked as age-appropriate for the audience, with the same discipline as the in-person workshop process.
Safe with no kit?Every activity had to work in a confined space with no equipment:
- A classroom, with tables in the way
- A living room, with a parent running it
Nobody qualified is watching, so the page has to be safe on its own.
Risk-assessedEach activity risk-assessed one at a time, because a physical programme run by a teacher or a parent carries a duty of care.
Teacher guidanceThe teacher guidance covers the physical side:
- How much space an activity needs
- What to do about a child who cannot take part
- How to run it without equipment
38-page diaryThe Fit for Kids Month diary: A5, 38 pages, print-ready, dated March 2021.
An earlier 20-page version sits beside it, the record of a product that grew between editions.
measured, from the files on diskVideo courseAge-adapted video, organised week by week, carries the teaching, so a teacher with no background in the subject can run day one.
Vimeo
Hosted on Vimeo for the year it was sold.
Two guidesSeparate guidance strands for teachers and for parents, because they run the same programme in different rooms.
5 to 15 minutesA teacher or a parent runs 5 to 15 minutes a day from the printed diary, in class or at home, for 4 weeks.
Follow-on clubA follow-on club for classes that wanted to keep going after the 4 weeks.
The books paidPeter's note from the period: the books made money, with the video carrying the value.
The diary is what arrived, got written in and went home. The video carried the teaching, which left the teacher free to run the room.
One editionThe same 4 weeks and the same materials, sold to two buyers with different reasons.
School or club?A school buys a programme it can run across a class and evidence to a head teacher. A family buys something for one child at a kitchen table.
Families bought through Shopify.
Direct invoiceSchools and before and after school clubs were invoiced directly.
User listThe teacher submits a list of the users the school needs.
Bulk licencesOnce the list is in, that school's bulk licences are set up automatically.
2 channelsClass licences to schools, and families, from one build.
statedPre surveyStudents and teachers, before the 4 weeks start.
Daily uploadA child photographs the finished page and uploads it under a pupil number, pegged to a teacher's class.
- No names held anywhere
- Uploads reviewed by people, with nothing auto-marked
Gap questionsMultiple-choice questions during the 4 weeks, so a topic producing wrong answers shows up while it can still be fixed.
Class heat mapA dashboard shared with teachers: who is on track and who is catching up, class by class.
Live catch-upA person runs an online session into the gaps the heat map and the gap questions show.
The heat map finds the gap on its own. A person runs the session that closes it.
Post surveyThe same measures after the 4 weeks, for a before and after.
Next editionEach year the content is rebuilt with different learning outcomes.
So last year's edition is worth close to nothing on the price list, and costs pennies to keep hosting.
Give it awayReleased to every school relationship, including schools that had never bought the programme.
Sent as one link and a thank you, with nothing attached to it.
YouTube + PDFThe video course went up on YouTube, free, with the PDF journal linked in the description.
YouTube
Hosted on Vimeo for the year it was sold, then on YouTube once that year had ended.
1,800+ schoolsOne link to all 1,800+ school relationships, over 1,000 of them active at a time:
- No print run
- No licence admin
- No support obligation
1,800+ and 1,000+ measuredWhat came backWhat schools did with it:
- Schools emailed their thanks
- Views on YouTube and Vimeo
- Schools that had never bought it ran 4 weeks of the content
No count is on record for the thanks or the views.
Bought againSome schools that used the free edition bought the next edition.
stated, no count on recordEvery yearThe line ran again every year after, with fresh content each edition.
Sell · Deliver · TrainEvery engagement has the same shape:
- Sell: finding the real problem, and winning the work
- Deliver: building what fixes it
- Train: handing it over so the team runs it
When a client gets the value they want, they're more inclined to do more.
Once they see what is possible, they bring their own ideas to the table, ready to be implemented.